Since the late 90's I have had the opportunity to work with start-ups on naming and identities to established companies developing a web presence or incorporating social media. Nothing beats the look on a clients face when they see an identity done right; a symbol that can capture so much.
a very important day in my career as a designer; the day I registered my business with Nova Scotia Registry of Joint Stocks. It suddenly became real.
*NSCAD - Childrens art classes, Private instruction - cartoon illustration, Kindergarden - Early Childhood Pre-school
I had just graduated from design school at the turn of the century and jumped into the volatile freelance world. I thought having a name that sounded well established would provide immediate street cred. I started getting some decent clients, picking up some hardware (Ice Awards) for the work which was subsequently published Rockport Publications and Applied Arts. I was on the national scene, noted as one to watch; "Young Blood". I realized then that it would be the work that sets me apart from the competition.
I feel 100 pounds lighter after getting this gorilla off my back. The first few months will be rough getting used to it but at least I will be able to sleep with a free conscience......
